![]() “I started freelancing after gaining a lot of experience in marketing and publishing… Projects would come and go, but there was never this kind of uncertainty. ![]() Kalra says in the three years of her working independently, this is the lowest period in the market. Once all this settles, we will reassess the situation and start afresh.” For now, I too am refraining from charging my clients as it is not fair to charge when there is nothing happening. Nobody knows how long it will take for things to get normal. Authors can be based anywhere and still get in touch with me, but the promotional activities are a challenge. The whole publishing industry has come to a standstill as the printing press, too, are not functional,” says Kalra, adding, “Interacting with people, though, has not been a challenge lately because most people are available on platforms like Hangouts, Zoom, WhatsApp videos, etc. “I had two ongoing projects that have been on hold because all the activities planned around them can’t be executed now and the authors can’t travel to different cities for promotions. Gurugram-based Rachna Kalra, founder, WindWord consultancy, a marketing and publicity consultancy firm, works with authors and publishers to market their books. Even if the situation improves, the residual effects will remain for a long period,” says Arnab Banerjee, a Delhi-based media consultant and freelance journalist. Company budgets have been cut drastically even for top media groups. But now, because of the slowdown, companies are cutting costs and freelancers are the first to go. The economy wasn’t doing well even before the global pandemic and freelancers were suffering then too due to downsizing in most companies and organisations. “This is the hardest time for freelancers as they are the worst hit. Post the lockdown, work is possible only through word-of-mouth or professional networking groups,” shares Nandini.įreelancers across the country are facing a similar situation. It’s because earlier one could go out, meet people, network and get work. “Nobody wants to give attention to freelancers at the moment. While initially she did get some work, the scenario post lockdown has been very dismal, she says. Your date with food: From tracking expiry dates to tackling food wasteīengaluru-based Durgesh Nandini has been freelancing as a PR consultant and community manager since she quit her job in March last year.
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